North Bethesda Senior Assisted Living, Memory Care, and Enhanced Care

1. The “Flourishing at Brightview” program – before residents move in, Brightview Senior Living associates take the time to learn each resident’s likes, dislikes, careers, past and present hobbies, and aspirations to ensure they receive the most of what a Brightview Senior Living community offers. New residents are introduced to current residents with similar interests, and invitations to meals and other activities make it easier to make friends quickly.
2. Brightview’s approach to care is centered on Possibilities, Independence, and Choice. Residents who require a helping hand are encouraged to maintain their independence and choice in their activities of daily living. We believe that each person, no matter how old or frail, has the possibility to grow and experience joy every day.
3. To ensure the highest quality living experience for residents and their families, residents and associates complete an annual, confidential satisfaction survey, and action plans are developed by the company to address feedback.
4. Brightview Senior Living community activities are based on a philosophy that incorporates all dimensions of wellness: Spiritual, Physical, Intellectual, Cultural and Emotional (SPICE). With activities like guest speakers, trips to the theater, and friendly games of poker, Brightview Senior Living residents remain engaged. Brightview Senior Living communities and our partner Bayada also offer the SPICE in Motion program, an exercise class which has been statistically proven to increase the health and well-being of residents. Residents experience increased mobility, faster recovery from surgeries, and significantly lower re-hospitalization rates.
5. Brightview builds and operates Brightview Senior Living communities, which means that from the initial design of the building through daily operations, everything is centered on creating an exceptional experience for our residents.

At Brightview, senior assisted living and memory care encompasses so much more than activities of daily living. Residents are encouraged each day to engage the mind, body, and spirit, participate in self-discovery, pursue their passions, and never stop learning and growing. 

We believe that assisted living and memory care starts with a partnership between the resident, families, caregivers, and physicians. Our residents do not simply receive care, but they are active and engaged participants.  

Our highest priority is the right of each individual to be respected and treated with dignity. Privacy and discretion are honored, and the right to make choices for oneself is valued. 

We focus on what gives residents the greatest sense of independence and self-worth. Putting people before tasks, we create an environment where every resident is both encouraged and empowered to live a rich, full, meaningful life.